• Unicorn Being a Jerk (9780062070210) has found its audience and connected to unicorn lovers and haters everywhere. With nearly 20,000 copies in print, and great support from Urban Outfitters, we have built a strong platform for the second book.

• Unicorn hits that silly/dumb/funny sweetspot that launched blog-based books like I Can Haz Cheezburger to massive success. With a low price point and colorful package, this is the perfect impulse buy.

• Irreverent animal humor books like F U, Penguin, the Lolcats series, All My Friends Are Dead, and Grandma’s Dead have proved that there is an audience for books that parody animals’ cuteness.

• Also Available: 6-Copy Counter Display - ISBN: 9780062244529 – $89.94 ($113.94) 
 
 
 
 

In Unicorn Being a Jerk, author/illustrator C.W. Moss introduced us to the true nature of unicorns, proving that they are not the majestic creatures we think they are. And now, in Why Unicorn Drinks, he bravely delves even further into the emotional state of unicorns, where we learn what horrors lead Unicorn to drink, including: Because Unicorn meat is a delicacy; Because the homeless woman on the bus touched his penis; Because weed isn’t legal yet.

Featuring approximately 65 four-color illustrations and accompanying captions, Why Unicorn Drinks is a fun, irreverent follow up to the successful Unicorn Being a Jerk, and will be required reading for all those unicorn fans who are ready to face the ugly reality of this mythical creature.