An It Books Paperback Original
In this hilarious follow up to Unicorn Being a Jerk, Why Unicorn Drinks reveals through snarky, colorful illustrations what drives Unicorn to the bottle.
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- It Books
- Carton Qty: 52
- Selling Territory: W
- 50,000
- Subsidiary Rights: First serial, UK, Translation, Audio: It Books; Dramatic: Dunham Group, Inc.
- On Sale: 2/12/2013
- HUMOR
- pb 9780062227133 $14.99 ($15.99)
- 144 pages; 7 3/4 X 5 3/4
- 60-70 4c illus
- Model ISBN: 9780062070210
Unicorn Being a Jerk
• Unicorn Being a Jerk (9780062070210) has found its audience and connected to unicorn lovers and haters everywhere. With nearly 20,000 copies in print, and great support from Urban Outfitters, we have built a strong platform for the second book.
• Unicorn hits that silly/dumb/funny sweetspot that launched blog-based books like I Can Haz Cheezburger to massive success. With a low price point and colorful package, this is the perfect impulse buy.
• Irreverent animal humor books like F U, Penguin, the Lolcats series, All My Friends Are Dead, and Grandma’s Dead have proved that there is an audience for books that parody animals’ cuteness.
• Also Available: 6-Copy Counter Display - ISBN: 9780062244529 – $89.94 ($113.94)
Promotions
•10-Copy Counter Display Available: ISBN: TK
Publicity Campaign
•National Radio Campaign
•National Print Campaign
Online Marketing
•Official Website: www.misterunicorn.com
•Official Facebook Page: www.facebook.com/misterunicorn (52,000 fans)
•Official Twitter Feed: www.twitter.com/mister_unicorn (450 followers)
Also Available

Why Unicorn Drinks
C. W. Moss , (None)
- E-Book
- 9780062227140
- 2/12/2013
- $10.99




