SEEING IS BELIEVING
Commuters, multitaskers, avid readers, and computer users all agree that HarperLuxe is the new format in larger print, set in 14-point type
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- HarperLuxe
- Carton Qty: 28
- Selling Territory: USCOM
- 0
- On Sale: 3/12/2013
- Fiction/Thriller
- lp 9780062238375 $17.99 ($19.99)
- 528 pages; 6 x 9
- HarperLuxe titles feature wide margins and 14-point type—easier on the eyes than standard 11-point type, but not quite as conspicuously large as the 16-point type traditionally associated with large print.
Marketing Campaign
National Radio and Print Campaign
Significant Library Campaign including galley giveaways at Mid-Winter ALA
Promotions at Bouchercon (Albany 9/19 - 9/22)
Trade Advertising Campaign including Shelf Awareness
Online Publicity Campaign Targeting Major National Sites, Book Blogs, and Mystery and Thriller Blogs and Sites
Social Networking Campaign on Facebook
Features and Enhanced Author Page on HarperCollins.com
Author Facebook: www.facebook.com/elizabethjhaynes
Author Website: www.elizabeth-haynes.com




