SEEING IS BELIEVING
Commuters, multitaskers, avid readers, and computer users all agree that HarperLuxe is the new format in larger print, set in 14-point type
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- HarperLuxe
- Carton Qty: 32
- Selling Territory: W
- 0
- PUBLISHING HISTORY
- Harper
(hc) 9780062195371
- On Sale: 3/19/2013
- FICTION
- lp 9780062223340 $25.99 ($27.99)
- 416 pages; 6 x 9
- HarperLuxe titles feature wide margins and 14-point type—easier on the eyes than standard 11-point type, but not quite as conspicuously large as the 16-point type traditionally associated with large print.
Marketing Campaign
. National Print and Radio Campaigns
. Mystery Book Club Outreach
. Online Publicity Campaign Targeting Major National Sites, Mystery and Thriller Sites, and Book Blogs
. Coordinated Blog Tour
. Galley Giveaways on GoodReads and LibraryThing
. Social Media Campaign on Facebook
. Features and Enhanced Author Page on HarperCollins.com
. Academic Campaign



