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Mud, Sweat, and Tears

The Autobiography

Bear Grylls

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Mud, Sweat, and Tears
 

Marketing Campaign

•National Print Media Campaign
•Online Publicity
•Official Author Website: www.beargrylls.com
•Facebook page: Bear Grylls (1.4 million fans)
•Author Twitter Campaign: @BearGrylls (730,000 followers)

Bear Grylls

Bear Grylls’s prime-time TV adventure series Man vs. Wild is one of the most watched shows on the planet, reaching an estimated 1.2 billion viewers in more than 180 countries. A former member of the UK Special Forces unit 21 SAS, he was made an honorary lieutenant commander in the Royal Navy. Bear is the youngest-ever Chief Scout of the Scouting Association and its 28 million Scouts around the globe. Bear continues to lead record-breaking expeditions to the world’s extremes, and these missions have raised more than $2.3 million for children’s charities. He lives with his wife, Shara, and their three sons, Jesse, Marmaduke, and Huckleberry, on a Dutch barge in London and on a small remote island off the coast of Wales.



 

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Mud, Sweat, and Tears
Mud, Sweat, and Tears
Bear Grylls
  • E-Book
  • 9780062124142
  • 5/1/2012
  • $13.99 ( Can.)
  • Marketing Code: AV
 

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"Grylls is a natural-born adventurer, living the kind of life that someone like, say, Jack London might have memorialized in the pages of fiction. This autobiography offers readers a look at the man behind the adventure (who is, it must be said, just a regular guy with all the normal fears and vulnerabilities, despite his stare-death-in-the-face public persona). Consider it required reading for fans of Man vs. Wild but also for anyone who revels in first-person stories of high adventure."


- Booklist
"Mud, Sweat and Tears is a gripping account of Grylls's life."


- The Australian
"World-famous 'extreme adventurer' Bear Grylls had so far avoided telling his life story-until now. Well told, personable, fast-paced, and undoubtedly a fascinating read."


- Daily Telegraph
"I cannont think of anyone who has faced challenges and overcome them like Bear Grylls."


- General Charles Guthrie, Colonel Commandant of the SAS
"Bear Grylls is one tough, crazy dude."


- Washington Post
"Bear Grylls is a veritable superhero. ... The former UK Special Forces paratrooper has braved the world's harshest environments."


- Hampton Sides, Outside
"A superfit daredevil ... Grylls earned his bona fides as an adventurer long before becoming a TV personality."


- Brad Wieners, Men's Journal
"Quite possibly one of the craziest men on the planet ... In his new autobiography, Mud, Sweat and Tears, Grylls opens up-sometimes in surprising detail and with great emotion and honesty-about his childhood, his days at the exclusive Eton college, his arduous training for the elite SAS, his struggle to become the youngest Briton to climb Mount Everest (at 23), and his eventual foray into television and fame."


- Mail on Sunday
"Men don't come much tougher than daredevil climber and adventurer Bear Grylls."


- The Sun (UK)