Businesspeople everywhere are engaging in a dramatic “rethink” of how they compete, lead, and make change. In an age of fierce competition, relentless globalization, and stubborn recession, the status quo just doesn’t cut it. Using his years of experience and thought leadership in the business world—from starting one of the world’s most admired business magazines (Fast Company) to delivering hundreds of lectures in front of live audiences—Bill Taylor offers a game plan for game changers with stories and tips that are, as the title suggests, both radical and practical.
Taylor has gone inside 25 of the hottest companies and organizations in America (and the world) to find out how and why they’ve succeeded. They include Lexus, Zappos.com, MGM Grand Las Vegas, Swatch watches, Pedigree dog food, Girl Scouts of the USA, DaVita kidney dialysis, the Providence, Rhode Island Police Dept., and many others. And the stories he tells all point to ways you can find true innovation at work as well. Just a few of the provocative points include:
- How can you find “vuja de” (the flip side of “deja vu”)—look at a familiar situation (an industry you know very well) as if you’ve never seen it before and develop a fresh view of the future?
- Long-term success is about more than thinking harder than the competition. It’s about caring more.
- The best companies engage customers emotionally, not just rationally.
- Humbition is more than a leadership style. It can be an organizational way of life.