•Colleen and Audrey's blogs, Classy Mommy and Mom Generations, are visited by more tha 200,000 unique visitors a month and receive more than 300,000 pageviews. Their combined email list is more than 10,000 names, and together they converse with more than 17,000 individuals on Twitter and more than 7,000 people on Facebook.
•The authors are both channel leaders for Lifetime Network’s new website targeting Moms, Lifetimemoms.com. Lifetime Digital averages more than 100 million page views and about 5 million unique visitors per month.
•The book will launch just in time for the BlogHer '11 conference in San Diego, CA (8/4/11-8/6/11) which will bring more than three thousand women bloggers together from all over the world for hands-on learning, rich discussions, opportunities to meet with the brands that support them, and plentiful networking opportunities. 
 

Mothers have been looking for the middle ground for more than half a century. Staying at home and raising the kids full-time isn’t it. Working full-time and rushing home to tuck the kids in at 7 p.m. sharp ain’t it either. Even part-time work outside the house can be a scramble for most women, as they try to “have it all” between 9 am and 5 pm. To work or not to work? That seems to be the bottom-line question for most women today.

But, Audrey McClelland and Colleen Padilla are proving that the equation is changing.

Both of them left behind the corporate ladder and Ivy League degrees to stay home with their children; but, instead of assigning them permanent stay-at-home status, this choice was the catalyst to their reinvention. Miles apart, they each sat down at their computers one day and began to blog. Slowly but surely, their audiences grew. The portability of computers and smart-phones, the connective powers of social networks, and an overwhelming desire to happily mix work and family enabled them to move past the Mommy Wars (i.e. stay at home mom vs. working mom) into a territory all their own.

Audrey and Colleen literally blogged, tweeted, skyped, vlogged, and facebooked their ways to the top. In The Digital Mom Handbook they will show other moms how to find middle ground—via the frontier of the Internet—too. Do you want to be a booming six-figure eBay saleswoman? A 20-hour-a-week brand consultant? A local Twitter correspondent? The terms are yours to define. Money, hours-per-week, title—these don’t dictate your Digital Mom success. Personal satisfaction does. According to Audrey and Colleen, finding middle-ground requires 7 basic steps that moms can start using now to achieve the kind of success they desire:

1. Find your passion (look around, stake out your turf)
2. Hang a digital “shingle” and start typing
3. Find your tribe and forge alliances
4. Let karma breed opportunity (carefully make the most of your network)
5. Don’t forget the children! (define your version of success and make sure you’re truly on middle ground)
6. Manage the Benjamins (a.k.a. “the money”)
7. Live happily ever after (live your values)