One doesn't have to look far in the media to find tons of examples of "Bro" culture. From wildly successful films like The Hangover to hit shows like How I Met Your Mother, we can't get enough of the bond between male friends, be it a "bromance" or "broath" (an oath made between bros). And while these media depictions keep us laughing, some are tinged with a not-so-funny chauvinistic edge, which is precisely what Yousef Khraibut, founder of Brotips, strives to change.
It all started with the first Brotip: "You're awesome. Act like it." Now, the incredibly popular website Yousef founded, Brotips.com, receives nearly half a million page views each month, and the tips are grounded in strong values like loyalty, honesty, courage, and love. These tolerant, accessible philosophies enable Brotips to garner a strong female following--51% of the Brotips following are women! Part bro-empowerment, part humor, Brotips appeals to everybody, from the women who love getting insight into the male psyche to the men who are looking for valuable bits of life advice that they can share with their fellow bros. Packed with tips such as "don't waste energy wishing that could be spent planning" (Brotip #1871) and useful feedback regarding dating, style, and reputation management, Brotips takes a huge, niched, and non-inclusive culture and redefines it. The Brotips story is about maneuvering through cliques and parties, relationships and friendships, hardship and success, and then finding a way to the top and making it.