A Paperback Original
At last, the long-awaited sequel to The Average American Male: a new novel that finds Chad Kultgen’s oversexed, blithely raunchy narrator . . . now married with children
Read More
- Harper Perennial
- Carton Qty: 64
- Selling Territory: W
- 75,000
- Subsidiary Rights: First serial, UK, Translation, Audio: Harper Perennial; Dramatic: Trident Media Group
- On Sale: 2/12/2013
- FICTION
- pb 9780062119551 $14.99 ($16.99)
- 256 pages; 5 5/16 x 8
- Model ISBN: 9780061231674
Average American Male, The
- The viral video campaign for The Average American Male resulted in more than 700,000 views on YouTube and press coverage from CNBC and other outlets. We will produce a similar series of videos for The Average American Marriage.
Marketing Campaign
•Advance Reader’s Edition
•Digital Galley on Edelweiss
•Print Advertising in Writer’s Chronicle
•Online Advertising Campaign on Facebook
•National Media Campaign
•National Radio Campaign
•National Print Campaign
•Online Coverage
•Video Campaign
•Book Blogger Outreach
•Social Media Promotion and Giveaways on Goodreads, Facebook, and Twitter
•Feature in Harper Perennial e-Newsletter
•Backlist Ebook Promotion
•Author Facebook: facebook.com/chadrkultgen
•Author Twitter: twitter.com/chadkultgen
Backlist
Men, Women & Children
Chad Kultgen
- Trade PB
- 9780061657313
- 6/21/2011
- $14.99 ($16.99 Can.)
- Marketing Code: AV
Also Available
Extras
Quotes
“Since its publication in 2007, [The Average American Male] has become an unofficial, if somewhat undercover bible for a certain strain of Xbox-playing, Maxim-collecting Gen Y males.”




