From Stuart MacBride , the UK’s #1 bestselling crime thriller writer, a bloody, brilliant and brutal story of murder, kidnap and revenge.
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- Harper
- Carton Qty: 40
- Selling Territory: HWUSCBLAPR
- 0
- On Sale: 2/19/2013
- FICTION/Thriller
- pb 9780007344208 $14.99 ($15.99)
- 496 pages; 5 1/8 x 7 3/4
•Gritty, urban crime thriller for fans of Jo Nesbo, Ian Rankin, and Mark Billingham
•Birthdays for the Dead reached No. 1 in the UK’s Sunday Times bestseller list
Marketing Campaign
•National Print Media Campaign
•Online Publicity
•Online Social Networking Campaign including Facebook Advertising
•Galley mailings and outreach to key mystery stores and to IndieBound Top 100
•Shelf Awareness for Readers advertising (pre-pub: early galley giveaway)
•Dramatic trailer
•Goodreads, Library Thing and Bookbrowse early consumer review programs
•Outreach to top book, mystery, and thriller blogs
•Promote on Killer Instincts social media platform on William Morrow’s Facebook page




