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Birthdays for the Dead

Stuart MacBride

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Birthdays for the Dead
 

Marketing Campaign

•National Print Media Campaign
•Online Publicity
•Online Social Networking Campaign including Facebook Advertising
•Galley mailings and outreach to key mystery stores and to IndieBound Top 100
•Shelf Awareness for Readers advertising (pre-pub: early galley giveaway) 
•Dramatic trailer
•Goodreads, Library Thing and Bookbrowse early consumer review programs
•Outreach to top book, mystery, and thriller blogs
•Promote on Killer Instincts social media platform on William Morrow’s Facebook page

Stuart MacBride

Stuart MacBride is the No.1 bestselling author of the DS Logan McRae series. His novels have won him the CWA Dagger in the Library, the Barry Award for Best Debut Novel, and Best Breakthrough Author at the ITV3 crime thriller awards. Stuart’s other works include Halfhead, a near-future thriller, Sawbones, a novella aimed at adult emergent readers, and several short stories. He lives in the north-east of Scotland with his wife, Fiona, and cat, Grendel.


 

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Quotes

"The master of murderous mayhem is back to his best with a belter of a book . a pageturner"


- The Sun (UK)
"Ferocious and funny, this is Tartan Noir at its best"


- Val McDermid
"MacBride is a damned fine writer - no one does dark and gritty like him"


- Peter James
"Fierce, unflinching and shot through with the blackest of humour; this is crime fiction of the highest order"


- Mark Billingham